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August 13, 2021

Discussion about case study

General Questions

Read the case and answer these below 4 questions (in bullet-point form)

– require 3 citation directly from the case

1. As you read in the case, Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC & Laptop to Smartphone & Tablet). How do you think this trend affects Googles profitability?

2. Why do you think Google enthusiastically invests in non-core businesses (Moonshots)?

3. Why do you think Google restructured and created a new holding company, Alphabet?

4. If you advise Alphabet, what business would you like to recommend as a Moonshot business?

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