Budweiser Go Fourth, America ad
Please make sure you take everything from the video I’m attaching the teacher wants this answers from the Ad.
Here is the ad
And here is the assignment
Name _________________________
Final Exam ENGL 1302—use the Budweiser Go Fourth, America ad for the Final
Note: Actor Bill Pullman is featured as President of the United States
1. What are the appeals to ethos in the advertisement? What makes you think so? Pick 2 appeals to ethos and argue how each appeal is meant to make the target audience view Budweiser. Be sure to explain how the appeal is made, what it suggests about Budweiser, and why it appeals to the audience.
2. How does the context/historical context affect the way the ad generates its meaning?
3. What are 2 examples of the appeal to pathos in the ad? How and why is each meant to persuade the audience? Be sure to explain how your claim works to emotionally move the target audience.
4. How does the comparison of “this thing” to the likes of alien invaders or the British Army (nod to Revolutionary War) work to persuade? Be specific as to how and why this comparison persuades.
5. What is the myth (Barthes mythology) of freedom/independence, as it exists in the world of this ad?
6. Explain one of the logical fallacies from the ad and how it works and why it is persuasive to the target audience.
7. Explain an appeal in the advertisement (other than appeals to ethos, pathos, and logos—like appeal to history or guilt or fear etc…) and how that appeal works to persuade the audience about Budweiser.
8. How is diction (specific word choice that generates an effect) used in the ad to persuade? In terms of the world created in the ad, what is the new meaning of the words “United States”? Support your claim with specific evidence and reasoning from the ad.
9. Noting the target audience, what is the goal (or intent) of the ad? What is being “sold” (aside from the beer—for example what ideas are being “sold”)? How does euphemism aid in this endeavor? (Euphemism refers to figurative language designed to replace phrasing that would otherwise be considered harsh, impolite, or unpleasant. This literary device allows for someone to say what they mean indirectly, without using literal language, as a way of softening the impact of what is being said. Here is a link for more info on euphemism: https://examples.yourdictionary.com/examples-of-euphemism.html )
10. Find an allusion (a literary device in which the writer or speaker or in this case the ad refers either directly or indirectly to a person, event, or thing in history or to a work of art or literature ) in the ad and explain how it is meant to support the central argument and how it persuades the target audience.
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