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Review the Aldi case study on page 169 of your text. Step 1: Assess your satisfaction with Aldi Step

Business & Finance /Operations Management

Review the Aldi case study on page 169 of your text.

Step 1: Assess your satisfaction with Aldi
Step 2: Make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and attract new customers. Provide specific examples to support your response.
Step 3: Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi.
Step 4: Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Step 5: Be sure to respond to at least one of your classmates' posts.

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