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July 7, 2021

Term Project Social Media campaign AUDIT***

Students will START to conduct an audit of an existing company’s current digital campaign plan and create an improved digital campaign. You can start now! The term project is due WK 14. See Phase 2 below: Phase 1 : Students will choose an assortment of digital marketing tools for testing to develop criteria for a campaign audit. Students will then apply those criteria to assess the digital marketing capabilities of the company. Template will be provided by the Instructor located in this weeks module under "Term Project Template". You are to fill out the information "to the best of your knowledge and resources" on the selected company. Phase 2 Due WK 14 : Students will now submit the completed template along with a narrative recommendations for how this brand can best meet its marketing objectives. You will select a company for your study and input that company in a text box under assignments this week. Your Term Project Assignment is Outlined on this site

https://sproutsocial.com/insights/social-media-audit/

(Links to an external site.) Follow the link above and read the media audit instructions. This will give you a guide on how to conduct a media audit. Download the template from the site or paste this url into your browser

https://docs.google.com/spreadsheets/d/1Uy9Ov12HA9VddhVtAkjJBk5Ej4rn0BX_-eezFB9UVbI/edit#gid=1719231404

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