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July 7, 2021

SCS 100 – Is having white people as the featured person(s) in ads better for sales/engagement

The class is Perspectives in the Social Sciences. Earlier in the term, we were given a couple of advertisements to look at. I noticed all of the advertisements had white people (specifically white women) as the featured person(s). Every ad lacked diversity. My question is, “Is having white people as the featured person in ads better for sales/engagement?” Please see the attachment for the essay requirements. Also, this is a SHORT PAPER and does not need to be super in-depth.

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