business management write paper on list of articles
12 size font roman paper on any of the articles listed below. This is for a business management class.
Bitter (2016) Consequences of customer engagement behavior: when negative Facebook posts have positive effects
Kumar (2015) Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Maecker (2016) The effect of social media on customer relationship management
Malthouse (2013) Managing customer relationships in the social media era: Introducing the social CRM house
Patil (2014) Social media and customer relationship management
Rosman (2013) The implications of social media on customer relationship management and the hospitality industry
Rubin (2010) Artificially intelligent conversational agents in libraries
Schultz (2016) Insights from consumer interactions on a social networking site: findings from six apparel retail brands
Wieneke (2016) Generating and exploiting customer insights from social media data
Zembic (2014) Social media as a source of knowledge for customers and enterprises
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