There are two basic types of marketing channels

Assignment Description

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words), and respond to at least two peers’ postings (recommended minimum 75 words).

After you have reviewed the Assignment Details below, click the Discussion Board link under the My Work heading above to open the Discussion Board and make your post.

Assignment Details

There are two basic types of marketing channels—conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:

Corporate

Administered

Contractual

Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:

What does the Web site convey about its brand?

How is what the Web site conveys consistent with the brand’s message in traditional media advertising?

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