Retargeting

Every day on Social Media you are subject to targeted direct marketing appeals. These may be based on  web pages you visited, searches youve done, brands you follow, shopping carts youve abandoned, and sometimes, even creepier, things youve talked about.

Youve probably found that certain ads follow you around the Internet wherever you go whether its your social media accounts or even just to websites that youre visiting for general information like news or weather sites. When that happens to you, youre being retargeted.

Check out this article and retargeting: https://www.criteo.com/what-is-retargeting/ and then write a 100 to 200-word post about a recent experience where youve been retargeted, where the retargeting occurred, how/why you think it happened, and what the offer was.

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