Benchmark – Health Communication Critique
The internet and new media platforms, such as YouTube, have increasingly been utilized by local and state public health departments to communicate information and health messages to large audiences. For this assignment, you will review a series of videos on YouTube playlists of the New York City Department of Health and Mental Hygiene and the Los Angeles County Department of Public Health. View at least two videos by each of these health departments.
In a paper of 1,250-1,500 words, critique how successfully the public health department has communicated information and health messages in each video. Include the following in your critique:
A description of the health issue that is the focus of the video.
A critique of whether this new media platform was leveraged to its full potential.
An evaluation of whether the communication and health messages were engaging and had the potential to mobilize the community, including building constituency relations, engendering strategic partnerships, or engaging community organizations and leaders.
An assessment of the cultural appropriateness of the message with regard to the intended audience, including how cultural competence is important in communicating public health content.
An overall judgment on whether the communication and health message was effective for the intended audience. Include any recommendations or suggestions to improve the health communication or health message. Use the examples and evidence from the research literature to support your recommendations.
Incorporate three to five resources to support your critique.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
MS- Public Health
6.3: Describe the importance of cultural competence in communicating public health content
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