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May 21, 2021

foundations of healthcare marketing

General Questions

Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you

will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do

with your organization in the final project.

Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module

resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:

 University hospital

 Hospital/healthcare system

 Not-for-profit community hospital

 Ambulatory surgery center

 Skilled nursing facility

In a 1- to 2-page paper, address the following critical elements:

 Challenges: Discuss any challenges you encountered finding these organizations’ mission/vision/values statements. Further, discuss any surprising or

unexpected things you found.

 Commonality: What do the organization’s’ statements have in common? How do they differ?

 Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?

Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as

you prepare for Final Project Milestone One.

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