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April 20, 2021

Your plan must contain the following required headings and subheadings for the marketing plan (S

Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)
- Executive Summary
- Situation Analysis

Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
- Marketing strategy
  - Target Market
  - Product
  - Place
  - Promotion
  - Price
- Implementation and control

Review the marketing plan template downloadin the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.
Format:
- Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
- Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.

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