Use the following data to
Question 1
Use the following data to compute the relative market share of each brand and its position on the GrowthShare Matrix if the market growth rate is 13.4%. Which of the following is correct?
Market Share
Nike34.8%
Adidas27.6%
Puma23.2%
- Puma 0.67? Question Mark
- Adidas 1.19? Star
- Nike 1.26? Cash Cow
- Puma 0.67? Star
- Nike 0.79? Question Mark
Question 2
Eddie Bauer wants to expand its market share, which is currently 30%. Its current “share of voice” is also 30%. If the company wants to have a market share of 40% by the end of the year, what “share of voice” does it need to have during the year?
- 10%
- 30%
- 60%
- 45%
- 40%
Question 3
Why would it be unwise for Target to try to gain more market share by matching WalMart’s low prices?
- The lower prices would damage Target’s reputation as an exclusive store.
- The target would go bankrupt immediately.
- This is only an effective strategy if a firm has the lowest cost in the industry, which WalMart has.
- It would not be unwise. Target’s competitive advantage is its low-cost logistics system and they should capitalize on this immediately.
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