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April 8, 2021

Marketing Plan Deliverable 2 of 3

Marketing, Undergraduate

In this deliverable, your team will provide STPD analysis for your class project company.
Design the components listed below for your marketing plan.
1. Design the Target Market
Design a one page description of the target customers you want bring in to your business. Explain different charateristics of these customers and describe why these customers will fullfil the mission of the company.
2. Design your Differentiation
Write a one page description of your differentiation in terms of products and location as compared with your competitors.
3. Design your Positioning
Present one positioning diagram explaining the personality of your brand. Explain your positioning diagram.
4. Design Segmentation
Design a minimum of three segments in your target market. Provide a one page description of your segments

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