Marketing Urgent Change in Concept Direction

Imagine the following scenario occurred during the process of working on the brief above.

The scenario is as follows

After you received the approval on the concept that was presented to the client and 2 weeks have passed, the client contacted you for a change of heart and mind in the direction that was selected and would like you to work on a completely new concept from scratch. Given the time you have left until launch (which isn’t much) and the fact that the production company and influencers were briefed already, share with us how you would deal with such a scenario?

Share with us what your response is to deal with this situation, how you will manage the client and what you will say in your communication (call, meeting, email…etc) with the client.

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